REBRANDING

MOXI ROLLER SKATES

  • I was tasked with rebranding an existing brand that needed visual, advertising, and packaging enhancements.

  • Adobe Illustrator, Adobe After Effects, Adobe Photoshop

  • April 2024

INFO

The Moxi Skates brand that exists currently does not accurately communcate the messaging conveyed in their mission statement. I want people to see Moxi’s branding and know that this is a brand of roller skates made for everyone, from professional to amateur, thrill-seeker to fun-seeker. These are top-of-the-line skates that needed help competing with other top brands in the visual sense. This is where I come in.

This redesign creates a modern, energetic, high-quality, and funky brand image for Moxi Skates.

Current Branding