This sustainable packaging design project provided the opportunity to apply design principles, problem-solving skills, and creativity to address real-world environmental challenges through product packaging. For my sustainable packaging design project, I created Lucid Beauty, a brand that embodies transparency, honesty, and eco-consciousness. The design features a recyclable box that holds the reusable makeup container and a water-soluble refill pod that can be mixed with water to create more makeup. Through bold, flowy graphics, I can market toward my target consumers— young makeup-wearing people who are ready to invest in more eco-friendly and innovative beauty practices.