INFORMATION DESIGN

BRANCHES OF DEMENTIA

  • I used information design to develop a way of displaying data on a specific topic.

  • Adobe Illustrator

  • October 2023

INFO

I went with a more organic and natural approach to the graphs’ elements. The gincko tree is one of the oldest species of trees, and its lasting resilience is reminiscent of the population most affected by dimentia— older adults. The graph’s shapes are inspired by the gincko leaf, which is particularly intriguing due to its unique features, like its many straight lines and symmetrical sides. I found that these features allowed for more data to be represented. The colors on this poster are drawn from the aging of foliage, and the muted appearance adds to the more somber and serious tone that I wanted. Lastly, I chose a more organic, natural typeface for the title and a serif typeface for the rest that would mimic the many pages of research on the topic.

So much of the imagery I found while researching the brain was digital-looking and computerized. But the brain is not a computer. It is more like a tree— constantly growing, changing, and being impacted by its environment.